Brand advocacy is one of the most popular, effective marketing strategies today. This marketing concept boosts brand awareness through word-of-mouth advertising. Companies are constantly innovating new ways to engage employees, customers, business partners, and influencers to spread the good news about their business. So, how does an effective brand advocacy program look? This article dives into the concepts of brand advocacy, its benefits and challenges, and best practices in forming a solid program for any company. What Is an Example of an Advocacy?
A fitness company may be ready to launch a new workout product. They find an Instagram influencer who posts workouts for 200,000 followers. When they Image Manipulation establish a relationship with the individual and provide them with a free product to try, the influencer will then post about it. Now, that brand is in front of 200,000 potential customers. What Is Brand Advocacy? Brand advocacy comes in many forms. However, brand advocacy simply means that any time someone distributes written or verbal content about a business’ brand, they participate in brand advocacy. This content could include positive online reviews about the company’s services, products, or customer service.
People on social media can also post about a company’s product to thousands or millions of followers. Brand advocacy involves four main stakeholders: employees, customers, influencers, and company partners. Brand Advocacy Cloud (Brand Advocacy Word Cloud. Source: BrandWatch) Employee Brand Advocacy When employees serve as advocates for the brand, they will tell their friends, family, and acquaintances about how great the company is. Employee advocacy is worth a lot because they interact with the company’s leaders and products. They also experience the company culture every day, which has a massive impact on how the company approaches its relationship with its customers.