Seattle Sun Tan's VP of Marketing email list, said that text messaging helped them "build a large database of customers' mobile phone numbers that we'll be able to email list use for ongoing promotions... the initial text offer generated significant revenue for our company, far exceeding our expectations... we selected text email list messaging because of the high customer adoption and that it works across all wireless carriers and operating platforms."
That's right, these customers opted in, and email list they are willing participants in the business' communication. The response data shows that over 90% of these text messages get read, immediately. How much more email list effective is this than sending out coupons that may or may not get seen, or an expensive radio or TV ad that may or may not be seen or email list heard?
The good news is that there email list are ways to integrate SMS marketing into all of the other marketing channels such as print ads, radio ads, and especially social networking such as Facebook and twitter. Although it is not right for every business, it works well for hundreds of email list types of businesses, and in the not so distant future, without it, a business will lose a competitive edge. Customers that get more value, and businesses who do more business - what better example of win-win marketing exists today?