So I created a short link to portray the same message in a shorter space while masking the fact that the post is from Buffer. I’m not masking it for malicious reasons. In fact, I share many other Tweets that reference them and link to the same piece of content. But I am masking the destination URL from the user. Other good reasons for masking a link might include: Hiding, “beautifying,” or branding an ugly affiliate link. Shortening a lengthy domain such as my upcoming book title: “playyourbusinesslikeapokerplayer.com” to something simpler like “bespoke. link” Tracking – maybe you are just masking the link so that you can track how many people click on this one specific link.
This is a digital marketing best practice when sharing links online. And don’t confuse link masking with link cloaking – which is presenting false information, most specifically to search engines – called spiders or bots – while redirecting Cork House Clearance Services humans to a different URL that has nothing to do with the forged content. This is a black hat SEO practice that can get your website banned from Google search results. Don’t do it. Link Shortening It’s much simpler to share a short and memorable URL than a lengthy one, especially when those lengthy URLs contain random numbers in them. Which URL are you going to shout to a room full of people while giving a talk?
The short one, or the long one? Which URL would you link to in your presentation? Which URL would you want to tell people at a networking event when you ran out of business cards? Me, I use Derric. ard. It’s that simple. Which URL do you want to put into a forum when sharing some new ideas? Whenever you are sharing a link in a public setting, you should be using a link shortening tool to help pretty up the link and track the number of click-throughs. Link Tracking Link tracking has got to be the number one reason to shorten a link. We, as digital marketers and social media managers, need to know the fruits of our labors…