The construction industry is constantly evolving and changing, especially in terms of technology and sustainability. Since construction has always been one of the most revenue-generating industries, it's essential for businesses to stay competitive, especially online. In Canada alone, the construction industry is expected to reach US$304.6 billion in 2023; and in the United States, nearly $1.3 trillion worth of structures are built. While offline strategies aren't new, many businesses are adapting to changes in technology. According to JBK, 75% of construction companies promote themselves through social media.
To gain traction, these companies and businesses need quality content. Whether your goal is to increase brand awareness, drive traffic to your website, attract new customers, increase sales, or all of the above, you need a solid marketing strategy. of content to stay competitive with other construction websites. To get started, it's best to check out some of the employee data best construction websites for inspiration. Similar Web has powered the list below, offering insight into everything from traffic insights to search data. Although most of the companies below are big names, even small businesses can learn a lot from their online approach. The following ten construction websites are among the most popular, based on traffic.
Here's why. Founded in 1928, Grainger is a supplier of industrial supplies and equipment, selling over 1.6 million products. Since their product catalog includes everything from HVAC to plumbing supplies, electrical to safety gear, their website caters to a wide demographic. In 2020, they averaged 11.75 million monthly visitors, with nearly 66% of traffic coming from search. Compared to some other construction sites, grainger.com is fairly balanced in terms of organic and paid searches (47.44% and 52.56% respectively).Grainger.com has created a lot of content in terms of product descriptions and social media. The content itself is clear and detailed, focusing primarily on what Grainger has to offer in terms of product range.