Color plays into this initial impression. That fact is not lost on brands and advertisers. They know that certain colors, tints, and hues evoke emotion and move people to action. Through the choice of color in logos, packaging, signage and advertising, brands can influence consumers to impulse buy or choose their product or service over that of the competition. Think about your favorite brands and how certain colors dominate. Do their logos look bright red like Target or Netflix? Or are you a person who likes black and white colors like Nike? Perhaps you prefer yellow and are drawn to Best Buy or Subway. How to choose the color for your brand There are no clear guidelines for choosing the right colors for your brand.
While it would be nice to be able to just look at an infographic and make the right decision, the reality is that there is no exact answer to how to choose the best color for your brand or logo. What matters is the feeling, the mood and the image you create with the brand or product. The good news is that research on the psychology of color can help you whatsapp list make the right choice. The correct color is the one that best represents the brand Does the color match what is being sold? When it comes to choosing the "right" color, research has found that predicting consumer reaction to color suitability is far more important than the individual color itself.
So when you have to choose the colors for your brand, ask yourself if this color is appropriate for what you are selling because the correct color will be the one that shows the personality of your brand. Purchase intent is greatly affected by colors due to their effect on how a brand is perceived; Colors influence how customers see the "personality" of the brand in question. And while certain colors align broadly with specific traits (e.g., brown with roughness), almost every academic study of color and branding says that it's far more important that colors support the personality you want to portray rather than trying to align with stereotyped color associations. The markings can sometimes cross between two traits, but are mostly dominated by one.