Age of percent through influencer cooperation and as percent. The influence of influencers on the purchase decision varies depending on age and channel. A study by facts office from shows that YouTubers have a slightly higher influence on buying behavior than other social media influencers. It is also evident that - year olds in particular trust the opinions of influencers. Influence influencer on purchase decision channel Source: : survey by Toluna; IMWF Published by facts office June Influence influencer purchasing decisions by age group Source : survey by Toluna; IMWF Published by facts office June Influencers can make their own communication more efficient Usually companies use influencers to reach their reach and target group. Another step can be to use influencers for your own communication.
Studies have shown that the opening rates of newsletters whatsapp mobile number list can be increased by mentioning influencers and click rates on owned social media posts. Recent influencer marketing studies Since influencer marketing is a fairly new concept there have hardly been any studies on it so far. Some of the few study results are concisely summarized below. Study of influencer marketing in companies by the BVDW A non-representative survey of agencies from the BVDW brought the following results to light: Influencer marketing will also play an important role in The budgets for influencer marketing campaigns are increasing significantly.
Compared to classic marketing the respondents see clear advantages in influencer marketing. The importance of influencer marketing has also increased due to the corona pandemic. Significantly more campaigns with influencers are planned each year. The quality of influencer marketing has improved in recent years. The importance of micro and macro influencers as well as gamers is growing when booking influencers. There are more people responsible for influencer marketing in companies.