If you look at 2016, many people in the industry will say: the change has happened, but it is not yet popular. So standing in 2017, shared bicycles have become a fashionable term both inside and outside the industry. The streets and alleys are Buy email list full of little yellows and reds, and news of shared bicycles will be exposed from time to time.
As of February 2017, Mobike had nearly 8 million active users, with a penetration rate of 13.9% in the overall travel car service industry. At the same time, the active time of users has increased significantly, and the peak value has exceeded 10 million minutes.
On the one hand, shared bicycles have indeed improved the problem of the last mile in the city and effectively alleviated the current situation of urban traffic congestion; at the same time, the rapid development of the industry has also brought many problems in urban management.
From the perspective of product status, content, data, and users, the following will analyze Mobike’s operations and strategy review since the Spring Festival in 2017.
1. Product Introduction
1.1 Product Introduction
"Returning bicycles to the city" was the slogan of Mobike in the early days. Mobike adheres to the product concept of scientific and technological intelligence, health and environmental protection. Since its launch in 2016, the GPS smart electronic lock, unlocked by scanning the code on the mobile phone APP, and automatically stopped charging when the lock is closed has been deeply loved by users.
1.2 Product Background
The travel use of shared bicycles is more suitable for the mode of public transportation + bicycle travel. As a supplementary way of travel, it can solve the short-distance needs of people when they go to work and party to a greater extent.