Home page Articles Marketing Interactive content: good, bad and bad quizzes and cool games Interactive content: good, bad and bad quizzes and cool games Posted: 2020-12-22 interactive-content-good-bad-bad-cool Editor's note: You may have missed the original article on CMI's interactive content last year. We are sharing an updated version now as interactive content is a growing opportunity for marketers . Quick confession: Over a year after writing about interactive content,Photo Background Removing I'm more than ever obsessed with online quizzes and other interactive content tools and features.
As a marketer who is always striving to stay in touch with my consumer side,Photo Background Removing I can think of no better way to advocate for my audience than to place my content in a context that is fundamentally designed to resonate on a personal level. . (And it seems other marketers might agree with me, as evidenced by 2017 research from the Content Marketing Institute and ion interactive, which found that 46% of content marketers use Photo Background Removing interactive content.) On the other hand, even as a savvy consumer. trick of the trade in online marketing, I still find it hard to resist the allure of a chance to see a little bit of me reflected in branded content. 46% of marketers use interactive content through @cmicontent.Click to Tweet The value proposition of interactivity Personal vanity aside, the increased potential to grab attention and drive brand engagement that interactivity can offer is a compelling reason for marketers to add quizzes,Photo Background Removing assessments, personalization tools,
For consumers to personalize their interactions Photo Background Removing with your interactive offers, they typically need to share a bit of personal information, providing deeper insights into their needs, interests, and preferences than your business might have. never acquired using more passive content techniques. Interactive content can be very profitable for your business. This creates critical audience data, says @joderama. Click to tweet Because of these and other benefts offered by interactive content, the CMI editorial team thought it was a good time to revisit our discussion on the subject. For those who might have missed it the first time around, I've summarized the Photo Background Removing essentials for working with this powerful content format: what it is, how it works, and how it can best be applied to reach your goals. marketing goals. And as interactivity techniques and technologies continue to evolve and develop at a breakneck pace, I've also shared a few additional examples to get you excited about the possibilities of working with these formats. RELATED HAND-CHOSEN CONTENT: