In response to the needs of users, there are still new trends in creating websites. Solutions created by marketers, UX specialists, web developers and representatives of other related professions are aimed at attracting a potential customer to the website and refining the user experience so that it is as complete as possible, which ultimately translates into an increase in conversion. SXO Search Experience Optimization Among the relatively new terms in fact.
The term itself has been around for about a decade, but only now is experiencing a renaissance that should be taken into account when designing a company whatsapp mobile number list website, the abbreviation SXO, developed as Search Experience Optimization, stands at the forefront of the pack. SXO is a combination of the terms SEO search engine optimization and UX user experience that have been popular for years. In a nutshell, the point is not only to effectively attract the search engine use.
Encourage him to enter a given page, but also to make him convert in a way that is satisfactory for both parties. A refined SXO will work for basically any type of website. The most common conversion goals are: Online stores and the broadly understood e commerce industry main goal: increasing the e commerce conversion rate; additional goals include, for example, increasing the number of transactions, basket value, reducing basket abandonment, but also obtaining subscriptions.