Blood, sweat and tears have flowed, but you've finally mastered Google Ads (formerly Google AdWords). Through your hard work, you capture leads left and right. You have peddled a warehouse of widgets. But you want more. You need more. You know Facebook is the logical leap to an even better return on your advertising dollars. However, to truly dominate Facebook advertising, you'll need more than a thorough understanding of how the platform works and basic Facebook advertising guidelines. It takes creativity , preparation and willpower .
In fact, the path to becoming a Facebook advertising champion has a lot in common with chasing the cell phone number list opportunity of a lifetime in front of a hometown crowd and triumphing against overwhelming odds despite immense adversity and personal turmoil. Cue "Eye of the Tiger".
The Facebook pixel can be as simple or malleable as you need it to be: either way, you need it if you want to know what kind of return you're getting on your ad spend. The Facebook pixel can be optimized for any type of on-site action. It allows you to create remarketing lists. If it's not already on your site, go add it! To learn more about adding the Facebook pixel to your website, check out the ultimate guide to tracking, targeting and driving conversions on Facebook by SMM expert Brett McHale.
There are nearly 2 billion active users on Facebook, and most of them aren't interested in your product or service (sorry). Luckily, you can use any combination of location, demographic, behavioral, and interest targeting to find people who are. Facebook lets you find potential customers based on virtually any parameter. You can find amateur pugilists in Arkansas or lifelong pacifists eating cricket chips. You can find your ideal client. For inspiration on growing your own audience, check out our epic infographic on every Facebook ad targeting option available to you.