Since EAT has played a central role in the SEO discussion,Banner Design it has become the source of many myths and misconceptions. It has also proven to be a difficult topic for many in our industry to understand. The reasons are clear. Beyond sharing a few select resources on EAT, Google has not explicitly confirmed which ranking factors are considered partBanner Design of their EAT ratings outside of PageRank and links. It is almost as if we are looking for signals that correspond to expertise, authority and reliability. We should give it an acronym like EAT and maybe suggest people aim for that. Oh wait we did: https://t.co/1fs2oIS54L pic.twitter.com/xNL424dDdq — Danny Sullivan October 11, 2019 This creates a scenario where we end up with many questions about the role EAT plays in Google's algorithms. Although Google has made it clearBanner Design that its search quality raters do not directly influence Google's search results, they have not answered many of the other pervasive questions about EAT and the mechanisms behind it, such as:
Advertising Continue reading below How Banner Design does Google identify authors and experts? How does Google determine if a website is classified as YMYL (Your Banner Design Money, Your Life)? How do Google's algorithms determine what is consistent with scientific, medical, or historical consensus? Is EAT rated at the page, domain, entity, and/or company level? Fortunately, many of the answers to these questions can be gleaned from reading Google's patents, Banner Design which detail the processes Google uses to rank pages (among other things). Several Google patents - particularly those filed in recent years - contain information relating to the identification of authors, the categorization of websites and the classification of levels of expertise, which may help explain how Google may use Algorithmically EAT.
Google Patent Disclaimer It's important to note that Google's patents areBanner Design also not an exact explanation of how their algorithms work . Especially since we don't know precisely which patents they are actively using and for which Google products . But patents can help us understand what Google's algorithms are capable of. I reached out to Google patent expert Bill Slawski to discuss how Google patents could help us better understand how EAT works. Advertising Continue reading below We worked together to create this article . Here are some of the most Banner Design common questions about EAT and how Google's patents can help answer them. How does Google know who the authors of a site are? Does Google only look at factors and links on the page to identify authors and experts? Can Google only recognize entities contained in its Knowledge Graph? How Banner Design does Google determine if a person or brand is a true expert or authority in their field? How is a website classified as YMYL? Does Google measure EAT at the author, page, domain, or brand level? 1. Banner Design How does Google know who the authors of a site are? There are a