Then divide all products of the company according to their sales growth rate and market share. , and mark its corresponding position (circle center) on the coordinate map. After executive list positioning, according to the sales volume of each product executive list in the current year, draw circles with different areas, and mark different numbers in sequence to show the difference. The result of positioning is to divide products into four types. The application of the Boston Matrix not only improves the analysis and strategic decision-making ability of managers.
But also helps them to see problems with a forward-looking perspective, to have a deeper understanding of the connection between executive list various business activities of the enterprise, and to strengthen the business units and enterprise managers. Communication between enterprises, timely adjustment of the product portfolio of enterprises, harvesting executive list or abandoning shrinking products, increasing investment in products with more development prospects, and tightening investment in products with no development prospects. 5. Product Marketing Strategy.
Ansoff Matrix The father of strategic management, Dr. Ansoff, proposed the Ansoff matrix in 1957. Taking product and market as two basic aspects, distinguishing executive list four product/market combinations and corresponding marketing strategies is one of the most widely used marketing analysis tools. The Ansoff matrix is a 2×2 matrix that represents executive list the four options that the enterprise attempts to increase its income or profit. The main logic is that the enterprise can choose four different growth strategies to achieve the goal of increasing income, as shown in Figure 2 -19 shown.